1:03pm: Shopping
So, I'm reading more and more blogs about retail, and specifically about Grocery stores. I've just found
My Private Brand, a blog dedicated entirely to stores' own-label products. Yes, this is the sort of thing I find interesting.
They've linked to an article in adweek about
Private Brand Malpractice. It's basically about how retailers stock the national brands and so can spot new trends in packaging early, and can copy them in their own packaging to better give the impression that their own brands are viable competitors with the national brands.
What got me was this sentence, buried halfway down:
With studies showing that an average of five parking lots are visited during a typical shopping day...... Really? How many parking lots do you visit on a typical shopping day? Because I go to one. We make a list, decide where we want to shop, and go there. Every now and then we'll hit a second store because the first doesn't have a specific item, like frozen gluten-free pizza, but these are the exceptions.
Is it because we try to buy mostly fresh items, and nobody really cares where the milk comes from? Is it because we're just not choosy enough? Or is the "five lots" number above exaggerated because people are doing lots of different kinds of shopping on a single day, and so will hit up Kroger and TJ Maxx?
Five stores!? Really?